Customer Relationship Management (CRM)
The goal of any industry is to increase customer loyalty by providing customized products and services, as appropriate. It has a significant impact on the bottom line through increasing sales, improving plant capacity, reducing customer service costs, improving asset utilization. That’s the reason why CRM plays a vital role in an organization’s success now and will be in the future. It provides the structure for how relationships with customers are developed and maintained. One of the important tools of CRM is customer segmentation and service accordingly.
Profitability |
Growth |
Volume |
Competitive positioning |
Market knowledge |
Market share goals/ penetration |
Technology |
Resources |
Margin |
Compatibility |
Trade channel |
Buying Behavior |
Key Criteria to categorize our customers