Pricing Strategy in International Marketing

 
Export pricing is one of the most important things in International Marketing. It will help to maximize sales and profit, penetrate the market, skim the cream, increase market share, develop brand loyalty, and face the completion, etc. There are several factors that affect in determining Export pricing, which includes production cost, competition, customer’s culture, government policies and incentives, inflation rate, foreign exchange rate, the elasticity of demand, purchase frequency, product differentiation, and brand image, etc. Various pricing strategies used in international marketing are
a) Skimming Pricing Strategy
b) Penetration Pricing Strategy
c) Transfer Pricing
d) Marginal Cost Pricing
e) Market Oriented Pricing
f) Competitor’s Pricing
As an Export-import consultant, we will completely review your firm’s position and suggest the best pricing strategies for your company.

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